Why should you spend time and resources on data analytics for social media? Why shouldn’t I just use the built-in reports that I have access to? If you own or manage multiple Facebook, YouTube, Instagram, or Vimeo accounts in various regions or languages you quickly realize that synthesizing and centralizing these data can be time-consuming. Logging in and accessing the reports on these sites can quickly take up valuable time, especially if you manage several or even dozens of these accounts.
Additionally, while social media platforms provide access to some reports, those reports are typically locked into their own platforms (other than manually downloading the data). It could be difficult to compare reports between social media platforms, analyze specific time-periods, or analyze the effectiveness of specific media strategies or campaigns using the built-in tools.
So here are just a few reasons why you might want to consider developing a strategy for taking ownership of your data for social media analytics:
- Automate the creation of stylized reports with data from multiple social-media platforms.
- Create custom, interactive dashboards with aggregated data from multiple sources.
- Track metrics for subsets of data, such as sets of videos uploaded as part of a media strategy or campaign.
- Include data from multiple sources/platforms.
- Translate comments or posts to various languages automatically.
- Create branded reports ready for outside individuals such as donors.
At this point you might be wondering what is the huge price tag for the systems and programmers needed to accomplish all this. Guess what: all of this is cost-effective and you don’t need any programming abilities. Everything can be accomplished using off-the-shelf tools available mostly from Microsoft. It’s possible you already have access to some of these tools if you pay for or have access to an Office 365 subscription.
We cover more than just data analytics on this blog, though the end goal is to have accessible data from which we can draw insights. Your reports and insights are only as good as the data you put into it. That’s why we cover methods of gathering and storing data. The end goal is to derive useful reports and information from the data.
I hope you learn something useful from this site. We’ve benefited greatly from the tools I’ve detailed on this site, and I hope you do as well.